About
My name is Jonathan Simos.
I'm an entrepreneur, master trainer, and Guinness World Record holder. But more importantly, I believe we are all more capable than we often realize and I am passionate about inspiring others to step into their truest potential. I started this brand not just for clothing, but to create a standard, a philosophy, and a community that helps people rise to the long way - the path that builds strength, resilience, and character over time.
It’s about rising to a new standard, a new way of being. It began with a belief: the long way builds better. It has never been about the destination alone, but about the journey, and more importantly, who we become along it.
In travel, in training, and in life, modern culture celebrates acceleration: quick wins, overnight results, surface-level progress. We are taught to optimize for speed, skip steps, and search for the most efficient route to the finish line. But anything meaningful, anything that endures, is shaped slowly. It is forged through repetition, patience, and commitment over time. Distance builds clarity. Discipline builds strength. Time builds character.
What began as a personal pursuit of performance and intentional living revealed something deeper: the principle was universal. Whether pushing physical limits, navigating thousands of miles across the country, or confronting internal growth, the process remained the same. The long way always builds something stronger - not just in the body, but in the mind and in identity.
Our Collections
NXT Forge – Forge Mental & Physical Strength
Represents everything that our wellness brand Neuxist embodies. Built for physical and mental resilience through structure, discipline, and long-term progression. Every piece is tested in real life - from intense workouts to daily routines - ensuring it performs as hard as you do. Build strength. Build resilience. Build yourself.
https://neuxist-wellness.com
How To Road Trip America – Adventure & Presence
Inspired by our road trip brand, this collection reflects your love of the open road and encourages exploration and intentional living. Durable, versatile, and comfortable, every piece is designed for long drives, spontaneous detours, and immersive experiences. The miles aren’t something to endure — they are part of the transformation.
https://howtoroadtripamerica.com
Living in 50 States Series – Community & Connection
Inspired by our podcast, this series goes beyond travel. Each design represents a part of America and helps unite by celebrating the culture, character, and everyday lives that make America unique. Wear the state. Share the story. Help bring America closer together.
https://livingin50states.com
Rise Collection – Growth & Elevation
This line is about intentional growth — inside and out. Minimalist, timeless, and built to last, these pieces remind you that real progress is incremental, deliberate, and sustained. Each design inspires a higher way of living, encouraging discipline, intention, and reflection. Wear your growth. Celebrate progress. Rise higher every day.
The Dialogue Collection – Conversation Starters
Every design poses a question — a doorway to dialogue. Whether in a diner, hiking, or exploring a city, these shirts spark conversations, helping people connect and understand one another. Wear the question. Start the conversation. Unite through stories, not noise.
This isn’t just apparel — it’s a daily reminder to rise higher.
Thank you for allowing us to be a part of your journey.
-Jonathan Simos
All of our designs are created in the United States and currently printed through our trusted partner, Printful, in facilities around the world, including several in the U.S. Every item is made to order, which helps reduce waste and overproduction.
We stand behind our products but are unable to accept returns unless they arrive damaged because they are printed on demand: If your item arrives damaged, defective, or incorrect, contact us within 7 days and we’ll arrange a replacement. And because each item is made to order, we ask that you review sizing charts carefully to ensure the best fit.